Are you looking to create a logo to represent yourself and your art, but are unsure how to begin? In this course, you’ll explore your sense of self and translate your discoveries into a unique personal identity system—a toolkit of modular verbal and visual elements you can use to communicate the essence of who you are, what you do, and why it matters to your audiences.

During our sessions, we’ll touch on such topics as:

• Naming
• Brand strategy
• Messaging
• Design history
• Design principles and production 

By the end of the sessions, you’ll have tools and theories to help you coordinate your:

• New logo,
• Color palette,
• Typography family,
• Imagery library and
• Custom graphic elements
  • (e.g., icons, illustrations, patterns, and/or motifs) into engaging layouts you can use to promote yourself and your art.